What’s the Point of Membership Rewards?

They don’t want to make less money!

Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

I doubt many people really think about the reasoning behind membership cards. If we shop a lot somewhere, it only makes sense to avail ourselves of the deals and discounts that these cards offer. What’s there to think about?

It depends, really. If you don’t like the idea of that store knowing exactly what you…